Once upon a sponge

tags: photography / design / exhibitions

Once upon a sponge

Creative uses and redefinitions / The yellow sponge as a main material

TAF is pleased to present the exhibition Once upon a sponge by Papairlines, which opens on Thursday the 10th of May and will last until the 16th of June 2012.

The exhibition Once upon a sponge aims to showcase the different perspectives of design. Design is not just encountered in windows of high-end shops, but also something we experience and interact with on a daily basis: from a sign and a widely recognisable piece of furniture to a love note and a D.I.Y. object that adapts random and accessible materials. Design is about identifying, analysing and solving problems in our everyday life as well as commenting on social phenomena and behaviours.

For the exhibition Once upon a sponge, 20 designers conceptualise and construct unexpected and imaginative narrative objects with the final destination being to show and tell stories through the use of the iconic yellow sponge. The sponge, a neglected everyday object, transforms into a construction material for the passengers - designers of Papairlines who are invited to redefine the form and the established use of the sponge in order to challenge the perception of the public. The objects emerging from this process will be landing in TAF.

At the same time a collection of photographs showcases a series of spontaneous, D.I.Y objects, created by non-design professionals, who at a lack of resources, creatively subvert existing objects to solve problems and overcome design weaknesses.

Papairlines is a creative platform that focuses on exposing the methodologies and process behind all things designed: from an experience to a product and a service with which we interact, inadvertently or not, on a daily basis.

Concept-curation: Papairlines / Loukas Angelou, Vasso Asfi, Costas Bissas

Participating: 157+173 Designers, Ritsa Αnastasiadou, Marcia Argyriades, Christina Billiouri, Angela Chrissaiti, CTRLZAK, DEDE Dextrous Design, Jazzt Design, Kanella, Sotiris Lazou, Vassilis Mylonadis, Kikos Papadopoulos, Stathis Petropoulos, Kallirroy Spyridonos, Zaxos Stathopoulos, Marc Schulthess, Wedid-ID, Alexandros Xanthakis.