Fair trade is a social movement that tries to assist producers in developing countries achieve better trading deals and at the same time, promote sustainability. The movement asks for higher prices to exporters and for higher social and environmental standards and focuses on products like coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fruit, chocolate, flowers and various handicrafts. Fair trade is one of the most characteristic examples of the so called “ethical business practices”.
WTFO is one of the most important international organizations dealing with fair trade. It was founded in 1989 and it represents 324 organizations from 70 countries with its members being export companies, retail companies, national and local fair trade networks etc. In its web site, the visitor can read about the movement’s philosophy and about the organization’s activities, get information about current events from the news section etc. and also buy products through a specialized web site that operates under the organization’s aegis.
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