It is another of those very simple ideas which nobody had come up until now and which answers one of the simple problems of everyday life: you buy a vegetable or a fruit and you don’t want or you cannot eat or use it whole. And of course you don’t want to throw it away because of guilt (religious, social or financial) or because you know you might need it in the near future –the problem is nature’s idea of “near future” doesn’t coincide with yours.
Their experience in kitchenware company Umbra helped Adrienne McNicholas and Michelle Ivankovic come up with a very obvious solution: “Food Huggers”. They are a series of silicon caps that fit on the cut, flat surface of the half used fruit/vegetable and extend its life in the refrigerator or out. The two designers, tried to present their idea in Kickstarter, raised in one month 183,497 dollars instead of the 26,000 they asked for and they are already taking preorders for their first Food Huggers.
If all goes according to plan, the colored caps will start shipping next October; if the response they got from Kickstarter is any indication, they will probably be equally successful offline as they were online. And even though they are not something that will solve mankind’s big problems, the simplicity of the idea and its immediate application by anyone makes it almost magical and, if we want to be optimistic, an excellent model for those looking for “the good idea”: sometimes it is right in front of us, in one of the back shelves of our refrigerator.